“Every Body Walk!, the new campaign spearheaded by Kaiser Permanente and a host of other organizations — including the Office of the Surgeon General — is on fire. Two weeks after hosting its first sold-out conference in Washington, DC, the campaign has put out this excellent documentary on the importance of integrating walking into our…
‘City Walk’ producer Thomas Rigler is featured in the Media & Entertainment Section of the Los Angeles Business Journal. Rigler talks about the recent success of the walking-themed TV series currently airing on KCETLink. “It is extremely rare that you take a branded-content project with a non-profit angle into the mainstream, without having attached a…
Dr. Bob Sallis, spokesman for Every Body Walk!, was interviewed for a Los Angeles Times article titled “Steps, Time, Distance: However Measured, Walking Can Reach Health Goals”. “Walking 30 minutes a day seemed like more than just a good idea to Bob Sallis, a family doctor who has been president of the American College of Sports…
Notebook on Cities and Culture S4E1: An American Rediscovery with City Walk Colin Marshall sits down at the Old Pasadena offices of Rigler Creative with Thomas Rigler, Steve Reich, and Caitlin Starowicz, creators of City Walk, a new television and web series from KCET and Link TV on the transformation of American cities and our ability to walk…
The health group created a deck of four business cards with QR codes to drive the public to learn about its ‘Every Body Walk’ campaign. Every Body Walk is Kaiser Permanente’s campaign to encourage the public to walk 30 minutes a day, five days a week. To spread that message, it created QR codes to…
MSN Living gives 10 easy walking tips from some of the most compelling neighborhoods garnered from City Walk. City Walk is a unique six-part series that reveals the way walking is transforming cities across America. In the process, City Walk is reconnecting us to our bodies, our civic values and public space. Read the article here
Now in its 15th year, the Web Health Mobile Awards recognize high-quality digital health resources for consumers and health professionals. The awards program is organized by the Health Information Resource Center, a 20-year old clearinghouse for professionals who work in consumer health fields. Created to support anyone interested in taking steps toward a healthier…
In The Huffington Post article “City Walk: The Show is Afoot!,” Gregory Weinkauf describes the new series on KCET & LinkTV as follows: “The six-part series is called City Walk, appropriately enough, and it’s excellent. Borne of a wacky West Wing reunion PSA (with Martin Sheen & Co.) created in collaboration between the show’s producers…
The PR News Nonprofit PR Awards were held today in Washington, DC at the National Press Club. This awards contest honors top nonprofit PR campaigns, the smartest communications initiatives and the people behind them. Every Body Walk! was a finalist in the Public Service category for our PSA featuring the cast of the West Wing….
Every Body Walk! is a PRWeek Awards 2013 Finalist in the Healthcare Campaign of the Year category. The PRWeek Awards 2013 will take place March 7 in New York City at the Grand Hyatt. A group of more than 75 esteemed judges from across the industry narrowed 800-plus entries to finalists in 35 categories on…